Portfolio
UX UI & Product Design
"The challenge of design is to make products fit human needs and capabilities, not to force humans to adapt to the demands of machines."
Welcome to my UX, UI and Product Design portfolio. This collection highlights how I turn research and problem framing into intuitive interfaces, thoughtful workflows, and clean visual design. Each project reflects a balance of user empathy and strategic decision-making, focusing on clarity, simplicity, and direct usability rather than ornamentation.
You’ll see the full range of my approach across these case studies — from user flows and wireframes to polished UI systems and final product execution. My goal remains consistent throughout: create digital experiences that feel natural to use, visually coherent, and grounded in real human needs.
Selected Case Studies
UX & Product Design
Hill's Pet
Consumer Product Experience
Redesigned core user flows for pet owners, improving product selection clarity and overall feeding guidance usability across the platform.
Project Details
UX & Workflow Redesign
Circadian Risk
Security risk assessment platform
Improved high-density data readability, streamlined reporting workflows, and modernized the UI for faster decision making and operational clarity.
Project Details
Design System & UI Architecture
AstraZeneca
Healthcare product and design system
Built scalable UI patterns, component frameworks and data structures that support consistency, efficiency and clarity across medical platforms.
Coming Soon...
Hill's Pet
UX & Product Design
Consumer product experience
Redesigned core user flows for pet owners, improving product selection clarity and overall feeding guidance usability across the platform.
Circadian Risk
UX & Workflow Redesign
Security risk assessment platform
Improved high-density data readability, streamlined reporting workflows, and modernized the UI for faster decision making and operational clarity.
AstraZeneca
Design System & UI Architecture
Healthcare product and design system
Built scalable UI patterns, component frameworks and data structures that support consistency, efficiency and clarity across medical platforms.
Coming soon...
More UX & UI Projects
Luxury Product UX & Visual Experience
Lincoln Black Label
Dashboard structure, permission controls, and operational flows optimized to streamline task completion and reduce cognitive load.
Project Details
Enterprise Admin Tooling & Workflow UX
DigitalB
Task efficiency improvements through dashboard structures, streamlined permission controls, and clearer operational flows.
Project Details
Owner Journey Mapping & UX Flows
Ford Bronco
End-to-end evaluation of Bronco purchase and ownership pathways, highlighting motivations, decision points, and friction areas.
Coming Soon...
Lincoln Black Label
Luxury Product UX & Visual Experience
Dashboard structure, permission controls, and operational flows optimized to streamline task completion and reduce cognitive load.
Project Details
DigitalB
Enterprise Admin Tooling & Workflow UX
Task efficiency improvements through dashboard structures, streamlined permission controls, and clearer operational flows.
Ford Bronco
Owner Journey Mapping & UX Flows
End-to-end evaluation of Bronco purchase and ownership pathways, highlighting motivations, decision points, and friction areas.
Coming soon...
Wireframes & User Flows
Wireframes and flows are a core part of my design process. They define layout, navigation, and functionality early, before visual styling. View examples of user journeys, low fidelity wireframes, and higher fidelity interface comps created across multiple projects.
View Process