Lincoln Black Label
UX/UI Product Designer
George Hester
I design digital products that solve real problems with clarity, usability and strong visual execution.
Innovative Perspectives
"Creativity is seeing what
everyone else has seen,
and thinking what no one
else has thought."
— Albert Einstein
I am a UX and Product Designer with 15 years of experience creating intuitive interfaces, responsive web products, enterprise tools and healthcare solutions. I combine research driven problem solving with high quality UI craft to deliver products that are simple to use, accessible and visually clean.
I work at the intersection of experience design and product thinking. I break down complex requirements, map user flows, design modern interfaces and support teams through design handoff and iteration. My goal is to improve workflows, reduce friction and create digital experiences that make sense to real users.
Design Showcase
Featured Work
UX & Product Design
Hill's Pet
Consumer product experience
Redesigned core user flows for pet owners, improving product selection clarity and overall feeding guidance usability across the platform.
Project Details
UX & Workflow Redesign
Circadian Risk
Security risk assessment platform
Improved high-density data readability, streamlined reporting workflows, and modernized the UI for faster decision making and operational clarity.
Project Details
Design System & UI Architecture
AstraZeneca
Healthcare product and design system
Built scalable UI patterns, component frameworks and data structures that support consistency, efficiency and clarity across medical platforms.
Coming Soon...
Hill's Pet
UX & Product Design
Consumer product experience
Redesigned core user flows for pet owners, improving product selection clarity and overall feeding guidance usability across the platform.
Circadian Risk
UX & Workflow Redesign
Security risk assessment platform
Improved high-density data readability, streamlined reporting workflows, and modernized the UI for faster decision making and operational clarity.
AstraZeneca
Design System & UI Architecture
Healthcare product and design system
Built scalable UI patterns, component frameworks and data structures that support consistency, efficiency and clarity across medical platforms.
Coming Soon...
Supporting Work
Additional UX & UI Work
Luxury Product UX & Visual Experience
Lincoln Black Label
Dashboard structure, permission controls, and operational flows optimized to streamline task completion and reduce cognitive load.
Project Details
Enterprise Admin Tooling & Workflow UX
DigitalB
Task efficiency improvements through dashboard structures, streamlined permission controls, and clearer operational flows.
Project Details
Owner Journey Mapping & UX Flows
Ford Bronco
End-to-end evaluation of Bronco purchase and ownership pathways, highlighting motivations, decision points, and friction areas.
Coming Soon...
Personal Summary
About Me
I am a UX, UI and Product Designer with a hybrid background in visual design, experience architecture and front end implementation. I have worked on consumer platforms, B2B tools, global enterprise systems and healthcare solutions. I enjoy simplifying complex problems into clean flows and elegant interfaces that help people do what they need without confusion.
More About Me
Process Work
Wireframes & User Flows
Wireframes are a core part of my design process. They help define layout, navigation, and functionality early on, without the distraction of color or visual styling. See examples of user flows, low–fidelity wireframes, and higher–fidelity interface comps created across multiple projects.
Process WorkHappy Clients
Brands I've Designed For
